I grew up in London, living above pubs from the age of 4-18. I became streetwise at an early age and quickly learned how to sell and promote. It wasn’t a normal upbringing but it was a Win Win for me as I was able to grow my entrepreneurial spirit and start up various businesses from a young age.
Sport has been an important part of my life. I’ve been lucky enough to have played rugby in Australia and France, plus a season in New Zealand. I represented Wasps Academy and then went onto play for Leicester Tigers during my university years. Playing sport has given me unbelievable contacts which has enabled me to create two businesses related to sport.
I went to Loughborough Sports Uni, met friends for life, had a proper laugh, played rugby and partied hard. Oh and somehow managed to get a Sports Degree!
In my 20s, I launched three student nightclub brands: Fill Ya Boots, Pop Ya Cherry, and BubbleLuv. I grew the business to running weekly events in 12 nightclubs across the UK.
Over a decade, I organised 1,500 club nights in 40 cities. There were plenty of funny stories along the way!
In my 30’s I launched a Sport & Music Festival called Bournemouth 7s, widely known as the ‘Sporting Glastonbury’.
On the last bank holiday of May each year, we host 30,000 people, 400 sports teams & have 12 festival arenas.
We launched the festival in the last global recession in 2008 and are proud to be one of the very few festivals in the UK that are still independently owned.
It’s been an incredible journey so far with many laughs, tears, sleepless nights & funny stories.
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After two years of Research & Development we launched Viper 10 Sportswear in 2012.
The brand rapidly gained global recognition in Australia, New Zealand, Dubai and in the UK.
After 8 years of disrupting the market, Viper 10 was acquired by a big company in the sportswear industry.
I was invited to become the Co-Host alongside Harry on the Harry Redknapp Show and we had a proper good laugh. We interviewed the likes of: Piers Morgan, Sir Rod Stewart, Frank Lampard, Romesh Ranganathan, Jamie Redknapp plus lots more.
We created Event Crowd to be a gateway into the world of working in the events industry, our online diploma features 40+ of the top leading industry experts and the faces behind some of the world’s most prestigious events, including The Olympics, Glastonbury Festival, and Wimbledon.
The diploma can have you industry-ready in as little as just 3 months. You could land your first events job in half the time it would take you to complete your first year at university, and at a fraction of the cost.
In 2020 we launched Eventful Lives Podcast, it's in the Top 0.5% of podcasts globally, listened to in 196 countries and has had a 100 million views in the past six months.
In 2023 we decided to take our YouTube channel seriously, we have now grown it to 165K subscribers with over 45M views. Really excited to see where this journey is going to take us.